Our Portfolio

At GOOD GROUP, we don't just invest—we co-create. As a venture studio, we partner with bold founders, bringing capital, strategic muscle and operational firepower to accelerate growth. Every brand in our portfolio is a reflection of shared vision and real collaboration.

Easy Does It | Non-Alcoholic Beer

Easy Does It is a non-alcoholic beer brand co-founded by skate legend Erik Ellington, Jon Warren, and Kellen Roland. They brew a crisp American lager in California using Saaz hops, delivering classic beer flavor with just 65 calories and under 0.5% ABV. Rooted in Ellington’s 11-year sobriety journey, the brand is built for outsiders and DIY spirits who want to show up and connect without the fallout.

For your taste buds - Coming Soon Spring 2026

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